What do Your Premiums Actually Support?  More Than You Think.

How Bluestone’s® Premiums with Purpose redefines life insurance 

When you pay your life insurance premium, where does your money go? For most policyholders, the answer is simple: it covers the cost of protection. But behind the scenes, those premium dollars are doing a lot more — and in many models, not in ways you'd expect or support.  

At Bluestone, we believe your life insurance premiums should reflect your values. That’s why we created our Premiums with Purpose® model — by combining this essential product with our intentional approach, we amplify the power of your premiums to deliver policies that protect those you love, their communities, and our planet. At no additional cost to you. 

This isn’t an add-on or a feel-good feature. Premiums with Purpose is part of every Bluestone policy. That means from the moment you sign on, your money is moving in a direction you believe in.  

Being a Certified B Corporation and a 1% for the Planet Member is part of how we stay accountable. But the real accountability is to our customers — people who want their financial decisions to support their family, community, and our planet. 

For us, this is about redefining what life insurance can do — where financial protection takes a holistic approach. So, the next time you pay your premium, remember: you’re not just purchasing a commodity to protect the people you love. You’re investing in the future they will inherit.